<< >> /Pg 25 0 R /Count 7 /Underline /Span /Dest [17 0 R /XYZ 0 664 0] /A 758 0 R >> /K 38 endobj << /A 978 0 R >> << 187 0 obj /S /Normal /S /Normal /S /Table /S /Normal >> /Pg 30 0 R << /S /Normal /C /Normal /A 709 0 R endobj << 2011-04-06T23:11:49+01:00 >> 360 0 obj /C /bibliography >> >> /A 772 0 R /ProcSet [/PDF /Text] endobj 81 0 obj 15 0 obj >> /K 74 /S /Normal /Pg 27 0 R /Appligent (pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1) /A 784 0 R 106 0 R 107 0 R 108 0 R 109 0 R 110 0 R 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R] << /A 879 0 R /C /Normal /A 522 0 R endobj >> 1 [54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R] 44 0 obj /Pg 27 0 R /K 48 /C /Normal /S /URI >> 110 0 obj << endobj endobj 23 0 obj Commitment is linked to trust and relationship expectations, as well as its outcome, satisfaction. % Academia.edu no longer supports Internet Explorer. /Pg 28 0 R /C /Normal endobj /Pg 26 0 R /C /Normal << 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R 116 0 R 117 0 R 118 0 R 119 0 R 120 0 R /K 121 /C /Normal 20 21 22 23 24 25] >> /C /Normal endobj endobj endobj /Pg 22 0 R << << /P 14 0 R << /affiliation 38 0 R /C /Normal (2002, p. 437) argued that the commitment-trust theory /A 570 0 R 78 0 obj endobj >> endobj endobj endobj /Pg 30 0 R /K 94 endobj 248 0 obj << Xfgrh, w` nmh`i tf`n as k`y n`hgatgjc vargali`s. /A 718 0 R /A 972 0 R /TextAlign /Justify /A 554 0 R 282 0 obj /TextAlign /Justify /S /Normal << >> /P 918 0 R /A 515 0 R /C /Heading#201#2CHeading#201#20Char /Order [] /C /Normal /C /Normal /P 761 0 R /Im1 455 0 R 313 0 obj 252 0 obj << /P 882 0 R /K 10 /TT3 471 0 R The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan >> >> /Pg 27 0 R /P 14 0 R /Pg 28 0 R /P 14 0 R /CropBox [0 0 612 792] << << /Annots [430 0 R 431 0 R 432 0 R 433 0 R 434 0 R 435 0 R 436 0 R 437 0 R] << 64 0 R 65 0 R] /Pg 28 0 R /Pg 27 0 R << >> /P 14 0 R << /A 672 0 R 308 0 obj /P 852 0 R << >> /Pg 27 0 R << 323 0 obj /Pg 23 0 R /C /Normal /Pg 25 0 R endobj /P 842 0 R 157 0 obj 108 0 obj 424 0 obj /Pg 27 0 R /A 549 0 R endobj >> endobj /Pg 27 0 R 328 0 R 329 0 R 330 0 R 331 0 R 332 0 R 333 0 R 334 0 R 335 0 R 336 0 R 337 0 R _parks (aii me X`xas X`of Pjgv`r-, hrgv`j, ar` "f`ih tmc`tf`r ajh ommrhgjat`h ly nark`t, hrgv`j emoai mrcajgzatgmjs" ly n`ajs me "jmrns me sfargjc, ajh omnngtn`jt las`h mj trust." /K 38 >> /K 40 endobj << /K 1 /S /Normal >> >> 338 0 R 339 0 R 340 0 R 341 0 R] /A 556 0 R /A 887 0 R endobj 39 0 obj >> >> /Type /Page >> 370 0 obj /P 14 0 R /S /Normal /Pg 28 0 R << 411 0 obj /Contents 474 0 R << /K 25 /K 111 /P 14 0 R /P 14 0 R << 324 0 obj /S /bibliography endobj endobj /A 619 0 R << >> << /Type /Page >> 332 0 obj 91 0 obj /Pg 28 0 R 125 0 obj >> << 251 0 obj 396 0 obj /P 14 0 R /P 969 0 R /Hyperlink /Span >> /C /Normal endobj /C /Body#20Text#20Indent /P 14 0 R /P 14 0 R /A 591 0 R 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 87 0 R 88 0 R 89 0 R 90 0 R 175 0 obj /StructParents 3 << /K 101 /URI (http://scholarworks.lib.csusb.edu/ciima/vol3?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /Pg 27 0 R stream << << 185 0 obj endobj /C /Normal /Pg 27 0 R << /K 62 endobj /GS0 467 0 R /Subtype /Link << >> /P 902 0 R 82 0 obj /Pg 28 0 R /P 14 0 R 167 0 obj 160 0 obj /P 14 0 R /K 53 /P 14 0 R /Pg 28 0 R << >> /A 798 0 R << /ColorSpace << /P 14 0 R /K 66 208 0 obj /P 14 0 R >> /K 45 /P 608 0 R /S /Normal >> /ProcSet [/PDF /Text] << /C /Normal /A 563 0 R /K 17 /C /Normal endobj endobj /MediaBox [0 0 612 792] >> /Pg 31 0 R /C /Normal >> /K 16 /K 64 /A 544 0 R endobj << /K 85 << >> /S /Normal << /C /Normal >> /C /bibliography /ModDate (D:20150421174932-07'00') endobj endobj << >> 16 0 obj /P 14 0 R /F1 448 0 R 433 0 obj /P 985 0 R >> /S /Normal << /A 533 0 R >> >> /TT0 468 0 R /P 14 0 R /S /Normal /S /Normal /S /Normal /P 14 0 R << << /A 716 0 R After conceptualizing relationship Expand 20,866 PDF 107 0 obj /Resources << << /abstract /P /Pg 28 0 R 380 0 obj /K 28 /C /affiliation >> /InlineShape /Figure /K 2 /MediaBox [0 0 612 792] >> >> /P 705 0 R << << /S /Normal /P 888 0 R 399 0 obj endobj 1763), wmrkgjc partj`rsfgps (Ajh`rsmj ajh Jarus 1772). << endobj 150 0 obj A study with 295 consumers was realized. /A 664 0 R << /S /Normal /Dest [17 0 R /XYZ 0 581 0] /Pg 25 0 R >> << /A 794 0 R endobj /P 14 0 R << /S /Normal << /A 694 0 R /A 966 0 R >> /K 19 369 0 obj /C /Body#20Text /C /Normal /Rotate 0 endobj /C /Normal 179 0 obj /A 609 0 R 265 0 obj >> Trust is a critical factor fostering commitment in relationships between service providers and customers. /K 0 << /D << /XObject << /S /Normal << /S /bibliography << /Pg 31 0 R /TT1 469 0 R 20 0 obj The Commitment-Trust Theory Drawing on the political economy paradigm, Thorelli (1986, p. 38) maintains,"Power is the centralconceptin network analysis" because its "mere existence" can "condition others." In contrast,keeping in mind thatroughly onethirdof such venturesas strategicalliances are outrightfail22 / Journalof Marketing, 1994 July /S /Normal endobj /P 14 0 R >> /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1/4?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /Pg 27 0 R /C /Normal /C /Normal 161 0 obj >> /P 733 0 R /C /Normal /K 4 << /Pg 24 0 R /C /Normal endobj endobj /A 905 0 R 242 0 obj /C /Normal /P 773 0 R aliy lmtf s`rv`s ajh h`p`jhs upmj. /A 877 0 R /A 537 0 R /P 14 0 R /A 513 0 R /C /Normal /Border [0 0 0] 221 0 obj /S /Normal /S /Normal /C /Normal /K 22 /C /Normal /P 601 0 R /bibliography /P >> 121 0 obj /SpaceBefore 12.0 /S /Normal >> 312 0 obj >> endobj /TT2 470 0 R /P 832 0 R /A 953 0 R /Pg 28 0 R /K 10 /P 783 0 R endobj 401 0 obj /K 100 endobj << /C /Normal >> << /Pg 30 0 R endobj /A 702 0 R /Paper#20title /P endobj /C /Normal << /P 926 0 R /S /Body#20Text#20Indent >> Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. /P 656 0 R 231 0 obj (1994). Xf` `eegog`joy, ahdustn`jt, ajh `v`j survgvai me ajy, Xf` past h`oah` fas wgtj`ss`h tf` gjo`ptgmj me a nadmr hg-, r`otgmjai ofajc` gj lmtf nark`tgjc tf`mry ajh prao-, ugj` parahgcn sfget (Kmti`r 1771; Rarvatgyar, _f`tf, ajh, gjc, a omjo`pt tfat `jomnpass`s r`iatgmjai omjtraotgjc (Nao-. /S /Normal /C /Normal 213 0 obj /C /Normal /P 14 0 R /K 15 << /A 559 0 R /ProcSet [/PDF /Text] endobj /K 12 /A 498 0 R /C /Normal >> /A 804 0 R /Pg 28 0 R /S /Normal 299 0 obj /C /bibliography /Type /Page /A 511 0 R /P 14 0 R >> /C /Heading#201#2CHeading#201#20Char /Contents 473 0 R >> >> >> /A 492 0 R << endobj /Pg 24 0 R /Pg 28 0 R >> << endobj /C /Normal 311 0 obj endobj /P 14 0 R /C /Normal 9T ad0(`9B""#M2e /P 14 0 R /C /Normal << /S /Normal /C /Normal Emurtf, w` t`st, nmlgi` tgr` r`tagi`rs. /S /Normal /S /Normal >> endobj /K 63 116 0 obj 159 0 obj << /MC0 472 0 R << /C /Normal 245 0 obj Download PDF. >> /C /Normal << 302 0 obj << /S /Normal /C /Normal 232 0 obj 165 0 obj /C2_0 481 0 R 134 0 obj /C /Normal /Contents [458 0 R 459 0 R 460 0 R 461 0 R 462 0 R 463 0 R 464 0 R 465 0 R] /C /bibliography 171 0 R 172 0 R 173 0 R 174 0 R 175 0 R 176 0 R 177 0 R 178 0 R 179 0 R 180 0 R /S /Normal /Pg 28 0 R endobj >> << endobj /A 674 0 R /P 916 0 R 349 0 obj << << << /A 722 0 R /Pg 28 0 R >> /P 14 0 R /Contents 480 0 R uuid:926ceffa-06aa-4082-9306-8a3a6027a5a8 Migration model and Commitment-Trust Relationship Marketing Theory, the proposed study aims to examine the impact of relationship marketing tactics (RMT's) and relationship quality on customer loyalty. /MC0 472 0 R endobj >> /P 618 0 R /S /Normal Using SEM to analyse the data collected from a sample of 1431 Internet users, the results indicate that consumers' intentions to book hotel online are determined by commitment, trust, attitude, and their antecedents. %PDF-1.4 % endobj /K 33 65 0 obj /S /Normal /P 801 0 R << /C /Paper#20title endobj /P 864 0 R /Pg 28 0 R /TextAlign /Center 256 0 obj /C /Normal /P 731 0 R >> /A 841 0 R /MediaBox [0 0 612 792] /StructParents 7 << << /A 524 0 R /Properties << uuid:f53a5dd2-3627-43d6-a250-2a7c8ce6e154 /K 45 /Type /Page /A 726 0 R /Pg 30 0 R endobj /CS0 [/ICCBased 466 0 R] /S /Heading#201#2CHeading#201#20Char << << /P 973 0 R /A 806 0 R /A 762 0 R /C /Normal /S /Normal endobj /S /Normal endobj endobj /A 736 0 R endobj >> /TT2 471 0 R 273 0 obj endobj << /C /Normal >> /SpaceBefore 12.0 << /SpaceAfter 24.0 /ExtGState << /TextBox /Div /P 908 0 R /A 521 0 R /P 902 0 R 404 0 obj /S /Normal /Pg 28 0 R /P 14 0 R >> endobj /Prev 9 0 R endobj endobj /P 745 0 R /A 947 0 R /A 613 0 R /Resources << /StartIndent 0.0 /K 2 However, commitment could not be linked to antecedent conflict management. /P 749 0 R endobj The commitment-trust theory draws its concept from the political economy theory. /K 13 /Subscript /Span << << /S /Normal /P 14 0 R /P 14 0 R >> /A 550 0 R << /Pg 27 0 R /ColorSpace << /S /Normal /Rect [0.0 763.81604 612.0 792.0] /A 555 0 R /P 872 0 R /A 738 0 R /K 123 /C /Normal /C /Normal 182 0 obj << /K 60 /Body#20Text#20Indent /P 49 0 obj /A 995 0 R >> << /C /Normal /P 990 0 R endobj << /S /bibliography endobj /P 14 0 R /K 12 /C /Normal 338 0 obj /CS0 [/ICCBased 466 0 R] /P 586 0 R /C /abstract /A 666 0 R /Pg 27 0 R /P 14 0 R /GS0 467 0 R /K 25 /C /Normal /SpaceAfter 0.0 uuid:07a2ddb9-9fd9-11b2-0a00-782dad000000 endobj << /Pg 27 0 R /S /Normal endobj << /Pg 28 0 R 415 0 obj /A 863 0 R /C /Normal /S /Normal endobj /P 14 0 R /A 543 0 R 383 0 obj endobj /Pg 28 0 R /C /author /P 719 0 R strat`cgsts put gt (Li``k` ajh, eiat-mut, pr`hatmry omnp`tgtgmj ar` mv`r. Gj piao` me pr`ha-, tgmj, najy nuitgjatgmjai omnpajg`s ar` i`arjgjc tfat, nust omiialmrat` tm omnp`t`." /C /Normal endobj << >> endobj /EndIndent 0.0 /ExtGState << endobj The commitment-trust theory of relationship marketing. /K 65 endobj /S /bibliography /P 14 0 R >> endobj >> /A 494 0 R >> endobj >> /S /Normal /A 885 0 R /A 957 0 R /C /Normal >> >> /S /Normal endobj /K 67 >> /Rotate 0 endobj /A 883 0 R /K 27 endobj << 230 0 obj /Pg 22 0 R /ProcSet [/PDF /Text] /S /Normal << /P 854 0 R >> /P 14 0 R 100 0 obj /K 29 ^.[_{O+qC}Y=w5/iqijM4Ah4a4hDD}@7 I`AGB8'2(z\w7\>wGf>+GixrcGZ.4hV4U {[C$:a5lQvZ-c0#?^E? endobj 276 0 obj /A 505 0 R 248 0 R 249 0 R 250 0 R 251 0 R 252 0 R 253 0 R 254 0 R 255 0 R 256 0 R 257 0 R /S /Normal /Pg 21 0 R >> endobj >> /Rotate 0 endstream endobj 43 0 obj <>stream endobj >> >> >> Journal of Business & Industrial Marketing. /P 912 0 R /S /bibliography /P 790 0 R 30 0 obj 188 0 obj /A 766 0 R /K 52 /Body#20Text#20Indent 33 0 R /Pg 28 0 R endobj /C /Normal /C /Normal /K 39 /GS0 467 0 R /P 14 0 R << /P 900 0 R >> 14 0 obj 268 0 obj /K 83 endobj 384 0 obj /K 31 /S /Normal << /P 14 0 R /P 914 0 R >> /C /Normal Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM For Later, Xf` Omnngtn`jt-Xrust Xf`mry me \`iatgmjsfgp Nark`tgjc, Ruligsf`h ly4 An`rgoaj Nark`tgjc Assmogatgmj, _tali` P\I4 fttp4//www.dstmr.mrc/stali`/1<01&ogh>phe-r`e`r`jo`#r`e`r`jo`s]tal]omjt`jts. /Pg 27 0 R /EndIndent 0.0 /SpaceBefore 12.0 endobj /Pg 26 0 R /A 578 0 R 286 0 obj >> /C /Normal /P 757 0 R /P 961 0 R << endobj 421 0 obj 97 0 obj >> /C /Normal endobj /S /Body#20Text#20Indent /A 915 0 R /Type /Annot Results also illustrate that gender exerts a significant moderating role on front-desk staff service quality, students' affective commitment, and word-of-mouth. /S /Normal /S /Normal /C /Normal /P 725 0 R 289 0 obj 202 0 obj >> /Pg 28 0 R >>