The spot, part of the chain's new basketball-themed campaign, features the former Indiana Pacers star as he moved into a Wendy's restaurant, in Indianapolis, for March Madness, and not allowing Smith . While Eggo does use milk in their waffle batter, it is actually non-dairy milk. In the Wendys commercial with Reggie Miller, 2022, Reggie is seen enjoying a delicious Wendys burger. Here are your FOX Business Flash top headlines. Likes. I think thats pretty impressive. A couple things I always do take from my Wendys shoots because they have these very cool glide-on slippers that you see in the commercials," he told Fox Business. And being able to have a full month to go all-in with them and the partnerships we have with the NCAA, just really works well for us. New to Wendys NCAA program this year are takeovers in Las Vegas, where the draw for tournament seedingknown as Selection Sunday, March 13has become something of an event on its own; and in New Orleans, where the mens Final Four are scheduled April 2-4. What Yeti has gone out and gotten folks who are truly sportsmen and sportswomenfolks who are in the outdoors and represent what Yei is all about, and they made them into influencers, and not the other way around, chasing celebs who were already famous. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Some employees, like Thomas, are excited while others, like Kathryn, are frustrated, slamming the spray bottle down after wiping down a table as Reggie yells in the restaurant behind her. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Apparently, Reggie Bush is a huge fan of Wendy's breakfast sandwiches, and the Internet is living for it. His explanation for doing so is because of March Madness, but the real reason could be for its breakfast. All rights reserved. : Large One Topping Pizza $10.99' commercial, Cricket Wireless 'Stay With Cricket: Stone P.' commercial, Hyundai Ioniq 6 'Today's Date' commercial, Nuts.com 'Mother's Day: Special Gift' commercial, U.S. Bank the troublesome waiter commercial, U.S. Bank problems with the waiter commercial. To be the official breakfast of March Madness, Im all on board.". September 9, 2022. As Reggie watches one of the staff psyching herself up to take the shot, he grows impatient and tells her to shoot, causing a quarrel between the two. Market data provided byFactset. In 2021, Miller taking up residence in a Wendys so as to take advantage of its promotions was the focus of the chain's March Madness spots, showcasing Miller liking the restaurant at least as much as he likes basketball. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the . Sorry, something went wrong with the copy but here is the link for you. Dont miss the latest news. Quotes displayed in real-time or delayed by at least 15 minutes. Hes been an actual champion as well, and the idea of Reggie being more into Wendys than he is into basketball, and moving into our restaurants has been great for us. He has been acting since the early 1980s and has appeared in over 50 movies and television shows. . Basketball HOFer Reggie Miller is moving back into a Wendy's restaurant in a series of lighthearted ads again this year, as part of the fast food chain's advertising and promotion tied to the NCAA men's and women's college basketball tournaments. A new commercial shows Miller cheering on the Wendys crew as they promote the restaurants iconic square hamburgers, exclaiming theres the beef! and later, squares the beef! The campaign comes from agencies VMLY&R, Spark Foundry, The Marketing Arm and Ketchum. They are: Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Have questions about this ad or our catalog? The third actor is Tequan Richmond, who plays the son. Activate your account. Optimize TV Ad Spend With Q1 2023 Insights. Kathryn Feeney. More than two decades of archival stories, profiles, research and data. Wendys is offering a $1 Daves Single from now through April 10 when fans place an order via the app. If the potatoes are cooked in, Read More Are French Fries Kosher for Passover?Continue, Eggo waffles are a breakfast favorite for many people, but some are concerned about whether or not they contain dairy. He is shown putting his arm around her and smiling. The girl in the new Wendys commercial is actress and model, Paola Antonini. Already a subscriber? Once verified, the information you provide will be displayed on our site. The General TV Spot, 'Uncle Drew: Everything To Prove', Wendy's TV Spot, 'Live-In Guest' Featuring Reggie Miller, Wendy's $5 Biggie Bag TV Spot, 'Bag Boys', Wendy's App TV Spot, 'Like a Frosty Without the Fry', Wendy's App TV Spot, 'Like a Hamburger Without Fresh Beef', Wendy's $3 Breakfast Deal TV Spot, 'By Chef Tyler', Wendy's Breakfast Baconator TV Spot, 'Chef's Kiss', This site uses cookies to provide you with a great user experience. They are: 1. Describing his top marketing priorities for the year, Loredo pledged to dig deeper into programs that have already shown promise for Wendysa focus on better food, particularly breakfast; partnerships like the NCAA basketball tournament and college football; and more digital activity, which is a boon for first-party data and can aid operations efficiency. Javon Johnson is the man who appears next to Andrea-Frances Taylor and their son towards the end of the commercial. Hall of Fame NBA player Reggie Miller is moving back into a Wendys restaurant in a series of lighthearted ads again this year. Five-time NBA All-Star Reggie Miller speaks during the 2012 Naismith Memorial Basketball Hall of Fame enshrinement ceremony in Springfield, Massachusetts, September 7, 2012. He formerly covered the food retail industry for Winsight and Supermarket News, and is a former sports and features writer for The Cecil Whig, a daily newspaper in Elkton, Md. Unfortunately for Reggie, Tyler is there to school the NBA legend by brutally rejecting his shot, which draws cheer and support from his fellow co-worker. To achieve this goal, the team has a special system just for Miller. In one spot, hes crestfallen when its explained to him that the digital menu screens behind the counter cannot tune in NCAA Tournament games. Replies. He formerly covered the food retail industry for Winsight and Supermarket News, and is a former sports and features writer for The Cecil Whig, a daily newspaper in Elkton, Md. Looking to pass the time between customers and March Madness matchups, the Wendy's staff and former NBA All-Star Reggie Miller are getting in a game of horse. Because we are not the producers of this spot of other videos that appear on our website, we do not handle most of the data related to I liken Yeti to Wendys in a lot of ways, in that the differentiation they have in the product leads to great consumer engagement and passion for the brand, and ultimately, they are using that to tell the story, he continued. This March Madness, fans can receive half off their breakfast orders when they order through the Wendy's App. Check out our FAQ Page. Optimize TV Ad Spend With Q1 2023 Insights. This means that the final product is safe for those who are lactose intolerant or have other dairy allergies. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the delivery method lives up to the title of "fast food." Miller was asked whether he got to keep any of the swag hes seen wearing in the commercials. The 30-second spot, which goes live on Monday, February 27, references the square-shaped, never-frozen beef patty in Wendy's hamburgers. However, there is a loophole. I did get to keep the pajamas. Media. Who is in the new Wendys ad? This year's ads include "six commercials featuring Miller, largely more as a supporting . One reviewer even went so far as to say that they "legit died at the end." A tragic end, but a necessary one. To achieve this goal, the team has a special system just for Miller. To achieve this goal, the team has a special system just for Miller. Wendy's. By Rafael Canton. The first person to spell out "Half-off Breakfast Orders in the Wendy's App" loses. The first actor is Jaleel White, who plays the role of the father. The commercial shows how much he loves Wendys by including footage of him eating at the restaurant and enjoying their food. She is of Brazilian descent and has appeared in numerous television commercials, music videos, and films. Have questions about this ad or our catalog? In this funny new commercial from the fast food chain (seen on YouTube ), the former NFL football player who retired in 2017 is seen pounding on the windows of a Wendy's restaurant, shouting to . It will also air in the womens NCAA Tournament on ABC/ESPN and across all networks including March NASCAR races on Fox, NHL games on ABC, and SportsCenter on ESPN. "Yes! Assuming that you are eating fruit as part of a carnivore, Read More Can You Eat Fruit on Carnivore Diet?Continue, In the Whole Cake Island arc, which spans from episodes 590-618, the Straw Hat Pirates travel to the eponymous island in search of Sanji. (REUTERS/Dominick Reuter / Reuters Photos), GET FOX BUSINESS ON THE GO BY CLICKING HERE. A Wendy's employee says that when Reggie Millier wants a Baconator -- immediately. 855 Following. You may unsubscribe at any time. Optimize TV Ad Spend With Q1 2023 Insights. Reggie Miller returns. The Squares the Beef, campaign is meant to remind consumers to look for the square at Wendys for burgers made from fresh, never frozen, beef the brand said. About the March Madness effort he said, "our fans will see the square and taste the difference throughout our month-long activations and lineup of delicious digital deals. Finally finding his bobblehead, Reggie can't help but bobble his own head as he shakes the head on the figurine of himself while Kathryn emphasizes "it's gonna be a long March.". Check out our FAQ Page. Considering this, Who are the actors in the new Aaron's commercial? SBJ Spotlight: Rich McKay of AMB Sports and Entertainment, Anquan Boldin on how the Players Coalition continues to fight for social justice, Jalen Rose on being a business-minded athlete, and why NIL is good for college players, Bill Simmons on the creation of ESPNs 30 for 30 documentaries. She is an actress and writer, known for Where'd You Go, Bernadette (2019) and Mr. Iglesias (2019). Five-time NBA All-Star Reggie Miller speaks during the 2012 Naismith Memorial Basketball Hall of Fame enshrinement ceremony in Springfield, Massachusetts, September 7, 2012. Launching today, Wendys is paying homage to its classic Wheres the Beef? ad where the catchphrase was featured on The Simpsons and SNL. The campaign will air throughout the mens NCAA Tournament online via the March Madness Live app and on TV (CBS, TNT, TBS, Tru). Submissions should come only from actors, their parent/legal guardian or casting agency. From now through March 31, fans can also get half off their breakfast when ordering through the app. Credit: adage.com. Subscribe to Ad Age now for the latest industry news and analysis. French fries are usually made with potatoes, which are not considered kosher for Passover. In others, Wendys employees help him save on his orders using the appwhere all of the chains madness offers originate this year. The message is that "Reggie Bush had something important taken from him. I wouldnt say stealing I would say harboring those slippers. This year's ads include "six commercials featuring Miller, largely more as a supporting . Javon Johnson is the man who appears next to Andrea-Frances Taylor and their son towards the end of the commercial. (Wendy's), "But another thing I like are the candy-striped pajamas because a lot of people say oh my God did you go to Indiana University? because thats kind of their warmup. Are you a print subscriber? The advertising agency VMLY&R creates a funny commercial for Wendy's. The Wendy's advert features Reggie Bush, a former American football running back who now serves as an on-air college football analyst for Fox Sports. Basketball HOFer Reggie Miller is partnering with Wendy's for the fourth straight year to star in new creative spots for the "Squares the Beef" campaign. Tweets. A few highlights: Reggie Miller helps hype the . Carl Loredo, Wendy's chief marketing officer, said then it was time to revisit the power of the past with a fresh marketing take to connect with our customers and continue to celebrate our proven track record of delivering the freshest, hottest and juiciest hamburgers for our fans.. 49 print issues delivered to your home or office. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the . Once verified, the information you provide will be displayed on our site. 2023 Leaders Group. And finally, the fourth actor is Kyla Pratt, who plays the daughter. We see Reggie sleeping in a chair outside Wendy's, banging on the windows when he sees an Optimize TV Ad Spend With Q1 2023 Insights. In the commercial, Kevin plays a very enthusiastic customer who cant seem to get enough of Wendys delicious food. Wendys campaign for the NCAA March Madness basketball tournament is built on twists on its nostalgic slogan Wheres the Beef? delivered by longtime endorser and former NBA star Reggie Miller. Fruits are a source of carbohydrates and sugar, which can be used for energy by the body. Agencies Ketchum, VMLY&R, Spark Foundry and The Marketing Arm worked with Wendy's on the campaign. All rights reserved. "You should expect to see a very significant investment and a broad storyline about the breakfast we're bringing to the marketplace. You may unsubscribe at any time. Both TV commercials feature a comedic portrayal of NASCAR's "Odd Couple" - Aaron's drivers Mark Martin and Michael Waltrip.The first spots of the campaign launched earlier this year. Powered and implemented byFactSet Digital Solutions. Wendys is offering its breakfast menu at half-price through March 31, when customers order via the Wendys app. So whether its oven-baked bacon, fresh cracked eggs, or biscuits we bake every morning, were bringing a breakfast that breakfast lovers can get excited about.. Have questions about this ad or our catalog? This years ads include six commercials featuring Miller, largely more as a supporting character to a starring cast of Wendys employees.